MEDIA CONTACTs: Russell J. Hooker, russ@nova401k.com, 713.881.9313 and Terri Hale, hale.terri@principal.com, 515.283.8858

Hooker Invited to Serve on Prestigious TPA Advisory Council

Select group provides insight on third party administrators to the Principal Financial Group

Houston, Texas – The Principal Financial Group announces Russell J. Hooker and Nova 401(k) Associates has been invited to serve on its Third Party Administrator (TPA) Advisory Council for 2011. Hooker joins a panel of nine other select TPAs from across the nation who will provide input to The Principal on key trends and regulatory issues impacting TPAs and their clients. “Russell has extensive expertise and experience in the retirement plan industry,’ said Doug Grove, vice president and national sales director for retirement and investor services at The Principal. “We are delighted to welcome Russell to our advisory council, which plays a vital role in shaping the resources we make available to help TPAs manage and grow their businesses more efficiently.” Members of the TPA Advisory Council are considered leaders and experts in their field. The council’s real world experience helps guide The Principal in expanding and improving its flexible platform of tools, services and pricing designed to help TPAs be more competitive.

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Houston, TX, April 25, 2011

Nova 401(k) Associates has added another sales representative with a hefty resume to its team, expanding its sales force in Texas to five. Sadie Gensler-Hooker will assist advisors and plan sponsors with plan design, compliance, and administration of both defined contribution and defined benefit plans.

The TPA was able to convince yet another sales person to leave a big corporate player and join what is becoming one of the most formidable sales teams of any provider, TPA or otherwise in Texas. Sadie comes to Nova 401(k) Associates from Principal Financial Group, following Jerry Lopez and Steve Hale, who both left Schwab last year to join the firm.

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Houston, TX, March 25, 2011 – Nova 401(k) Associates, a third party administrator (TPA) for 401(k) plans and actuary for defined benefit and cash balance plans, unveiled its new logo and website today.

“We are extremely pleased to rollout our new logo, mascot and website today.  We believe this new branding better differentiates us in the marketplace by emphasizing our focus on customer service and practical solutions,” said Nova 401(k) Associates President, Karen Smith.

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Houston, TX, January 2, 2011 – Nova 401(k) Associates, a leading Third Party Administration (“TPA”) firm in the 401(k) industry, announced today two new company shareholders, Arasely Colchado, Nova Practice Manager, and Kim Davis, Director. Both employees now directly hold Nova 401(k) Associates shares.

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Houston, TX, July 19, 2010 – Nova 401(k) Associates, a leading Third Party Administration (“TPA”) firm in the 401(k) industry, announced today the company delivered 2009 Form 5500s to over 95% of their 401(k) clients by June 30, 2010.  The Form 5500 is the annual return for 401(k) plans.  For calendar year plans, the regular deadline for 2009 Forms to be filed is August 2, 2010.  The 2009 plan year is the first plan year for which electronic filing is required.

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