Steve Hale

Steven Hale

Marketing Director
Office (512) 501-2866
Cell (512) 981-9596

Offering over 17 years of expertise in the 401(k) industry, Steve joined Nova 401(k) Associates in May 2010 as the Marketing Director for Austin, Texas, as well as Northwest Texas and Oklahoma. He is responsible for sales and business development initiatives including developing platform provider, DCIO, broker and financial advisor relationships, implementing key advisor support services, and assisting plan sponsors and financial advisors navigate a wide range of retirement plan design options.

Prior to working at Nova 401(k) Associates, Steve was Vice President of Field Sales at NextStep Defined Contribution. He worked at Charles Schwab (formerly The 401(k) Company) from 1997-2009, first as Director of Participant Communications and then as Vice President of Participant Education, for all plan markets, where he managed all aspects of participant communications and education delivery to over 500,000 participants with over $35 billion dollars in assets under management across all market segments.

Steve is a member of the American Society of Pension Professionals and Actuaries (ASPPA). He holds an ERPA I, FINRA Series 6, 7, 24 and 63 licenses. He was an Adjunct Professor at the University of Texas at Austin in the Economics Department for the Retirement Plan Sections for Certified Financial Planning candidates. Steve graduated from Oklahoma State University with a Bachelor of Science in Business Administration in 1992.

Steve’s Industry Advice
When it comes to retirement advice, Steve points out the important role of the advisors. “Advisors play a critical role toward the success or failure of the 401(k) plan. Each employee has their own experience in a self-directed plan. Education and guidance for all employees, regardless of their income or assets under management, is a key service for the advisors serving the 401(k) market. Having focus only on the principal owner fails to meet critical needs that greatly impact the success of a 401(k) plan and ultimately the industry as a whole. Healthy plan behaviors are compiled one investor at a time,” says Steve.

Steve’s Favorite Industry Guru
Steve’s favorite expert is David L. Wray, President of the Profit Sharing Council of America. Steve says, “He is a tireless and nationally recognized authority on the 401(k) and other defined-contribution plan matters. He often testifies before congressional committees and at Labor Department, Treasury Department, and Internal Revenue Service hearings to provide a knowledgeable and critical voice to such a vital public need. His comments are rational and well supported by facts.”

Steve Dishes on Dogs
Steve doesn’t have a dog, but he has an affinity and past associations with the English Pointer. Steve says, “They are super intelligent, athletic, graceful, loyal and hard-driving hunting dog. I have been amazed by their skills, patience, and stamina on the hunt and they demonstrate their basic instincts as puppies that make them irresistible as a pet and companion.”