Russell Hooker NovaRussell J. Hooker

QKA
Executive Vice President and Shareholder
(713) 881-9313 office
(713) 855-2382 cell
Russ@Nova401k.com

Russell Hooker is the Executive Vice President of Nova 401(k) Associates where he oversees sales and marketing for the firm, and works with financial advisors and their clients to design qualified plans that meet the objectives of the business owner. He personally handles Houston area marketing and sales for Nova 401(k) Associates and acts as a resource for our other marketing directors. With over 12 years of experience in the retirement plan industry, Russ fully understands the ins and outs of defined contribution plans, from design to implementation and administration. Russ is also extremely well-versed on defined benefit and cash balance plans.

Russell serves on the TPA advisory council for several of our recordkeeping partners. He regularly conducts educational seminars for advisors wanting to better understand how to grow their qualified plan business. Russ regularly attends numerous professional conferences and seminars around the country to stay current on new laws, products and sales trends.

Russ is a graduate of North Dakota State University where he double-majored in Spanish and International Studies and also captained the soccer team. He also attended graduate school at the University of Texas at Austin where he majored in Latin American Studies focusing on Anthropological Linguistics and Conflict Resolution. Prior to attending college, he served four years of active duty in the US Army’s Military Intelligence branch as a Spanish Linguist.

Russ’s Industry Advice
Russ’s advice to financial advisors can be summed up in three straightforward steps: “First, align yourself with partners who you can rely on to do a competent job at a reasonable price and can help make you look good. Don’t position yourself as an expert in all things 401(k) if you’re not. Second, position yourself as a general contractor hired to put all the pieces in place to build the right retirement plan for your client. Third, sometimes the right choice is not necessarily the cheapest. It’s the one you feel most comfortable with to get the job done right, which ultimately can be invaluable.”