Russell Hooker

Executive Vice President & Shareholder

Russell Hooker is the Executive Vice President and Shareholder at Nova 401(k) Associates, one of the largest and fastest growing Third Party Administration firms in country and is based here in Houston.  He is also President of Administrative Fiduciary Services, Inc., which provides 3(16) fiduciary services where he oversees sales and marketing for the firm. In his role at Nova, he works with retirement plan advisors and their clients to design qualified plans that meet the objectives of the business. With almost 20 years of experience in the retirement plan industry doing everything from Spanish enrollment meetings, to working with programmers of recordkeeping systems, to sales and marketing, Russell brings a broad range of experience.   

Russell also serves on the TPA advisory council for several major national recordkeepers where he is asked to provide his feedback on current market trends and innovations. He regularly conducts educational seminars for retirement plan advisors and plan sponsors alike.   His background as a linguist in the military gives him the unique ability to make these seminars not only very informative, but easy to understand.