Hooker Invited to Serve on Prestigious TPA Advisory Council

MEDIA CONTACTs: Russell J. Hooker, russ@nova401k.com, 713.881.9313 and Terri Hale, hale.terri@principal.com, 515.283.8858

Hooker Invited to Serve on Prestigious TPA Advisory Council

Select group provides insight on third party administrators to the Principal Financial Group

Houston, Texas – The Principal Financial Group announces Russell J. Hooker and Nova 401(k) Associates has been invited to serve on its Third Party Administrator (TPA) Advisory Council for 2011. Hooker joins a panel of nine other select TPAs from across the nation who will provide input to The Principal on key trends and regulatory issues impacting TPAs and their clients. “Russell has extensive expertise and experience in the retirement plan industry,’ said Doug Grove, vice president and national sales director for retirement and investor services at The Principal. “We are delighted to welcome Russell to our advisory council, which plays a vital role in shaping the resources we make available to help TPAs manage and grow their businesses more efficiently.” Members of the TPA Advisory Council are considered leaders and experts in their field. The council’s real world experience helps guide The Principal in expanding and improving its flexible platform of tools, services and pricing designed to help TPAs be more competitive.

About Nova 401(k) Associates Nova 401(k) Associates provides third party administration services for 401(k) plans and actuarial services for defined benefit and cash balance plans. In this dog-eat-dog world, Nova gives clients and financial advisors the resources and knowledge they need to make informed decisions and run retirement plans successfully. Nova 401(k) Associates is based in Houston, Texas with offices in Austin and Dallas.

About the Principal Financial Group The Principal Financial Group (The Principal ®) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the FORTUNE 500®, the Principal Financial Group has $318.8 billion in assets under management and serves some 19.1 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group)