Nova 401(k) Associates Makes a Strategic Hire

Houston, TX, April 25, 2011

Nova 401(k) Associates has added another sales representative with a hefty resume to its team, expanding its sales force in Texas to five. Sadie Gensler-Hooker will assist advisors and plan sponsors with plan design, compliance, and administration of both defined contribution and defined benefit plans.

The TPA was able to convince yet another sales person to leave a big corporate player and join what is becoming one of the most formidable sales teams of any provider, TPA or otherwise in Texas. Sadie comes to Nova 401(k) Associates from Principal Financial Group, following Jerry Lopez and Steve Hale, who both left Schwab last year to join the firm.

Sadie brings a fresh perspective to the role having the unique distinction of working from all sides of the table over the course of her career. She’s held sales, client service, and account management positions in the past. Perhaps of most interest and benefit to the advisor community, Sadie has been in their shoes as well while working for Madison Benefits Group, a leading employee benefits consulting firm in Houston.

Says Sadie, “I am very excited to be able to fully use all of my areas of expertise and become a vital technical resource to the advisor community in the Houston area.”

Nova 401(k) Associates’ sales force now covers all of Texas, Oklahoma and New Mexico.